Challenge #10 - BNAY

This challenge (details can be found here) is the last and final key challenge and I was tasked with developing a marketing plan for the business plan I previously created for Challenge #4 (Which can be found here.). 

I am to assume that I have set aside $3000 for marketing and have a variety of marketing "Channels" to choose from. 

The 1st option I've chosen is an advertisement in the local newspaper "Cape Breton Post" for 5 days which would cost a total of $1000 and I chose this option because a considerable amount of people read the newspaper on the daily and since my target audience is anyone and everyone, I thought it would be a perfect place to advertise. 

The 2nd option I've chosen is for an advertisement of my business to be played on the radio station "101.9 The Giant" once a day for 15 consecutive days which would cost a total of $900 out of the marketing budget. The reason I chose this advertising method is because many people listen to The Giant across Nova Scotia and it would reach my target audience.

The 3rd and final option I've chosen for my marketing plan is for 2000 flyers to be made which would cost $1000 and for them to be distributed across multiple businesses throughout Cape Breton on a 1 day drive which would cost $100 for gasoline. I believe many businesses would let me hang flyers on their bulletin boards/front windows and it would catch peoples eyes while shopping or walking by.